Connected / Culture / TV
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◉ Insights
Field notes from the
cinematic web
.
Telemetry, research, opinionated takes.
◉ Featured · Yield
Q2 2026
8 min
Pod-aware floors beat slot-level pricing
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◉ CTV ad opportunities
1.2B
/mo
Q1·25
Q4·25
Q2·26
◉ Identity
6 min
Household graphs after the cookie
May 2026
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◉ Supply
5 min
Counting resellers in your sellers.json
Apr 2026
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◉ Creative
4 min
Loudness is a brand-safety issue
Mar 2026
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◉ Measurement
7 min
Why ACR + IP isn't a cookie
Mar 2026
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◉ Yield
9 min
Curated PMP vs open: a 90-day cut
Feb 2026
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