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Insights

Field notes from the cinematic web.

Telemetry, research, opinionated takes.

◉ Featured · YieldQ2 20268 min

Pod-aware floors beat slot-level pricing

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Identity6 min

Household graphs after the cookie

May 2026
Supply5 min

Counting resellers in your sellers.json

Apr 2026
Creative4 min

Loudness is a brand-safety issue

Mar 2026
Measurement7 min

Why ACR + IP isn't a cookie

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Yield9 min

Curated PMP vs open: a 90-day cut

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