Connected / Culture / TV
Platform
Supply
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◉ Platform
One pipe to the
living room
.
Bidder, decisioning, QA, identity, reporting — rebuilt for streaming, not retrofitted from display.
◉ Request path
~140ms end-to-end
01 · SDK
Publisher SDK
client + server
02 · BID
Bidder
<140ms p50
03 · POD
Pod logic
competitive sep.
04 · QA
Creative QA
LUFS · brand-safe
05 · ID
Identity graph
HH · ACR · IP
06 · OUT
Reporting
impression-level
<140
ms
Bidder p50
99.98
%
Uptime / 90d
4
rgn
Bid regions
1.2B
/mo
Opportunities
◉ Pod-aware decisioning
One break. One auction.
slot 1 → slot 6
Pod boundary
Bid response
+14% session CPM vs slot-level